Rolls Royce sales have increased so much that the luxury car maker will be increasing its workforce. Much of this growth was built by exports to developing economies, where the new wealthy show their status by purchasing imports from the UK. The biggest increases in RR exports were to the Middle East (up 17%) and China (11%) but strong exports were also achieved in Germany, Japan and Canada.
Last year, car exports generated over £30bn for the UK economy – a rise of around 7%. Premium brands are particularly benefitting from this increase in exports.