Olive oil producers in Spain are working to develop new export markets, especially in China; historically high prices have changed consumer habits in the European Union
However, Antonio Carrasco, the general manager of Goya en España, warned that exporters must understand the Chinese market’s idiosyncrasies to take full advantage.
Spanish producers and exporters have long identified China’s rising middle class as a high-potential export market.
“China will be a strategic market for Spanish products,” said Jaime Lillo, the executive director of the International Olive Council (IOC).
Spanish producers and exporters have identified China’s rising middle class as a high-potential export market.
From 2008/09 to 2022/23 Spanish trade data show that virgin and extra virgin olive oil exports to China rose from 3,638 tons to 27,172 tons
However, Antonio Carrasco, the general manager of Goya en España, warned that exporters must understand the idiosyncrasies of markets in China to take full advantage.