There has been a slowdown in key markets, such as China and the United States but French exports of perfumes and cosmetic products continue to grow rapidly. After an increase of 18.8% in 2022, they are up 10.8% in 2023.
Perfumes seem to be driving the growth of French exports. In 2023, export sales jumped by +10.5% to reach 7.1 billion euros, a figure that has doubled since 2019.
China, which in 2020 became the number one importer for French beauty brands, continued its slow-down. In 2023, French exports to China increased by +1.7% to reach 1.99 billion euros.