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Nutritious, niche food exports to get big push

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The government of India is planning to promote agriculture exports to capitalise on the rising global demand for healthy and nutritious food products.

“During this pandemic, people world-over have realised the importance of immunity booster food products like herbal, medicinal, organic and nutri-cereals like jowar, bajra and ragi. India is one of the largest producers of such products. We will promote branding, marketing and export of such niche products which will be in great demand,” said a senior agriculture ministry official.

The agriculture export policy which was launched in 2018 also focuses on cluster-based export promotion of novel, indigenous, organic, ethnic, traditional and non-traditional agri products including value-added perishables.