Over the last year, Italian wine exports to China have surged 14.2% in quantity and 21.76% in value. This was revealed in the newly released report China Vinitrac of Wine Intelligence on behalf of the Valpolicella Wine Consortium.
This success is reportedly also due to an increase in the China population’s high-income bracket. This includes “wine collectors” (9%) and “premium wine consumers” (18%).
According to the report,Valpolicella and Amarone are well-known to about 18% of consumers of wine imports, a higher percentage than that registered by other Italian labels including Barolo and Chianti.
Valpolicella and Amarone originate in the same region of the Veneto, north of Verona, and are made from the same grapes.