Georgia’s wine exports to China registered the highest growth rate among all export markets in the first 11 months of the year.
According to the latest figures released by Georgia’s National Wine Agency under the Ministry of Agriculture, wine exports to China grew by 128% to about 4.89 million bottles. China is now the country’s third largest export destination, following Russia (about 24.9 million bottles) and Ukraine (about 5.18 million bottles).
Georgia has spent a large marketing budget to “tell the stories of its wines in China”, wrote China Daily. A Centre for Georgian wines was set up in Beijing in 2015 to promote its wines and wine culture.
Exports to China are expected to increase again, as the two countries are poised to sign a free trade agreement. This will remove the 48.5% import tariff on wines to zero starting from second half of 2017. In the past few years, Georgia has grown to be one of the top 10 wine suppliers of wine exports to China. Most of the wines exported to the country are reds.
From January to November, Georgia exported a total of 45.6 million bottles of wines worth about US$104 million, representing an increase of 40% in volume and 17% increase in value over the same period last year.