According to the Nepali pashmina industry, shawls, stoles and scarves in natural, multi-colour and artistic designs are the most popular Nepali products among importers. The country’s industry had plunged into a prolonged downturn after some traders began shipping poor quality exports. This hurt importer confidence.
Entrepreneurs complained foreign manufacturers had been selling low quality pashmina with ‘Made in Nepal’ tags on them which damaged the image of the entire industry. Nepali pashmina producers now export Nepali goods under the collective trademark Chyangra, which guarantees quality.
Parbati Shrestha, proprietor of Palanchowk Bhagawati Pashmina Industry, said that exports had jumped 50 percent last year. Shrestha said that effective marketing during various national and international exhibitions also boosted exports. According to her, Nepali pashmina is famous in many European countries, plus China and Japan.