The Italian sparkling wine enjoyed a huge increase in popularity last year as exports to the UK soared 40.2 per cent in a single year, according to new research.
This follows a dismal year for champagne, UK sales of which slumped 5.1 per cent last year. Although Britain remains the biggest single export market for the drink from France, experts have seen a steady trend of champagne being dumped for prosecco or cava.
A report from the Champagne Bureau shown to trade magazine Off Licence News showed that overall sales had dropped by 5.1per cent, and that the total value of champagne sold had slipped by 3.8per cent – a possible hangover from the recession.
Britain is still the top export destination of the Champagne region in France. It exported 136.6million bottles in 2013, and 30.8million were shipped to Britain – 72 per cent ahead of the world’s second largest export market, the US. Exports totalled £371million.