Kenyan agricultural experts have developed a one-year marketing strategy for horticulture products, with an exports growth target of 10 percent in 2020/2021. Export markets include the European Union, United Kingdom, Australia, United Arab Emirates, Russia China and the US.
The campaign is being led by the Kenya Export Promotion Branding Agency, in collaboration with the Kenya Flower Council (KFC), Fresh Produce Consortium of Kenya (FPC – Kenya), Kenya Airways and the Fresh Produce Exporters Association of Kenya (FPEAK).