A Shanghai based economist has advised New Zealand exporters struggling to meet Chinese demand for commodities such as milk powder, logs and lamb flaps, to try marketing more premium products to an increasingly worldly, wealthy Chinese consumer.
“Given the importance of agriculture in the domestic economy here and the success that New Zealand has had in promoting agricultural products in China it is really looking at what additional expoerts can be made and these may not actually come in the form of volume of goods,” she said.