Exports of premium sake from Japan made using sophisticated techniques are going well, although the quantity of sake exported in 2020 has fallen for the second year due to reasons related to Covid-19. However, the export value increased to a new high for the 11th year running.
Notably, “drink-at-home” demand in the affluent classes in Asia has increased for luxury sake brands.
Improved techniques surrounding quality control have facilitated the export of sake. The export market is thriving.