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Consumers in China favour taste over price of imports

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Consumers in China are primarily put off by the high prices of imported food, says a recent study.
The report which was commissioned by the Agricultural Trade Office (ATO) in Shanghai, looks at nine categories of imported food products, including fruit, and how they are perceived by consumers in Shanghai, Nanjing, Ningbo and Wuhan.

Of the 1325 consumers interviewed in each region, 84 per cent of the group purchased imported products within the past year, and 70 per cent within the past two months. Of these purchases, 29 per cent purchased fruit imports.

According to the surveyed consumer group, imported fruit was the product with the largest perceived market share out of the nine products.