Sweden has a long tradition of making products such as milk, margarine, bread, coffee and buns and Spirits are the crown jewel of the export industry of Sweden.
France and the US are the current core customers outside of Scandinavia, with crisp bread, cakes and buns among the best selling exports, alongside alcohol.
“To France, which is a country many associate with croissants and pastries, we are importing a lot of Swedish bread. I think that is quite fascinating. It shows that we can compete even in the most demanding markets,” said a representative of the Food Federation.
She added that China is the next place where Sweden is hoping to make an impact, although this involves crossing political and bureaucratic hurdles.