Hong Kong was one of the best performing export markets for Australia in the year ending September 2014 according to the latest Wine Export Approval Report September 2014. Singapore, Malaysia and Taiwan were among the strong Asian performers with Hong Kong exceptionally strong, sales increasing 9% to 7.5 million litres worth AU$94m.
Singapore’s exports went up to AU$55.4m, Malaysia’s to AU$34.7m and Taiwan’s to AU$10.6m.
China’s export figures continued to decline but more slowly, down 5% to 37m litres, while the on-going austerity measures hit the premium segment; the average value of bottled wine exports to China decreased by 8% to AU$6.13 per litre.
Nonetheless, as Hong Kong’s figures show, “the island may be immune from the austerity of the mainland.
“The average value of bottled shipments increased by 19% to AU$13.02 per litre. This propelled the total value of exports to a record AU$94m. A strong auction market is likely to be helping deliver these strong results”.