A new report has identified New Zealand’s apple and kiwifruit exports as having “untapped potential”.
Defined as the difference between the potential market and the value of the country’s exports to that market, the untapped potential refers to New Zealand’s apple exports to Saudi Arabia.
“Saudi Arabia bought $38m in apples a year. New Zealand exported NZ$1m of apples to Saudi Arabia meaning that that country’s “untapped potential” to New Zealand was $37m,” reads the report.
The report author, said New Zealand’s horticulture exports appear to have benefitted from the Covid-19 pandemic.