In the past 2 years, there have been a number of startup businesses seeking to improve the process of moving freight. Because all utilize an app in some way, some people have referred to them as “Uber for freight” operations.
One company, though, that is definitely embracing the Uber model is Uber. Uber purchased a startup company called Otto. If you are not familiar with Otto, it is a business that has been promising to deliver an add-on “autonomous” driving technology that could be bolted onto existing trucks to allow them to drive autonomously.
It turns out, though, that the purchase of Otto was a first step, a step that has moved forward with the creation of Uber Freight.
Yes, a true “Uber for freight” model has launched.