New Government figures have revealed a growing demand for Scottish produce among the French, largely driven by a growing taste for the Scottish national drink. Exports of whisky have risen by over 50 per cent since 2007.
Wine continues to decline in popularity in France, with the annual average consumption of around 160 litres each in the 1960s dropping to around 60 litres by 2010. Consumption of wine in France continued to fall, by millions of cases, in recent years as Scotch whisky imports soared.
A Gallic taste for Scottish food is also developing, particularly within the seafood sector. Food exports to France were valued at £289 million in 2014, most of which was fish, an increase of 7.4 per cent on the previous year and a 71 per cent rise since 2007.
The rise makes France the top European destination for Scottish food and drink exports, and Scotland’s second largest food and drink exports market in the world, second only to the United States.